Project Title: Developing a Retail Promotion: BMH Smoothie Station
Objective:
The following goals and objectives were developed to assess the promotion’s success and maintain alignment with both the Main Line Health and Aramark mission statements. The goals for this event are focused on achieving financial success in the cafeteria during daily lulls. A Point of Sale Audit was done to assess daily foot traffic and sales patterns to identify any windows of opportunity for additional sales. It was determined that potential for improved sales existed between mealtime rushes, with greatest potential in the hours just before lunch (9:30-11:30), and in the hour just before dinner (3:30-4:30).
Competencies Met:
The Management Retail Business Plan will meet the following competencies for the RD from ACEND accreditation standards for IP:
The Management Business Plan Project will provide the intern an opportunity to develop a business plan aimed at the implementation of a retail marketing strategy. The business plan will allow for exploration of the company, services provided, market analysis, marketing strategy, financial plan, menu and nutritional analysis and resources required for successful implementation. The intern will be responsible to develop a PowerPoint and then present on their chosen business plan topic. Oral presentations will occur at the facility and invitations to attend should be extended by the intern to intern peers at site and management preceptors.
Abstract:
It is crucial to any company’s success to stay current with emerging industry trends. Emerging trends in food service are an important factor to consider when aiming for improved sales and customer satisfaction in a food service establishment. The outlined promotional event was implemented to utilize an emerging food trend in an attempt to meet needs of clientele that are not currently met in a hospital cafeteria.
The purpose of this business plan is to design a promotional event at Bryn Mawr Hospital that will meet missed opportunity for sales during cafeteria lulls, and will cater to customer needs that are currently fulfilled with competitors. The proposed business plan is designed to identify new opportunity for maximum profitability in the hospital cafeteria, while maintaining alignment with the combined mission of Main Line Health and Aramark.
This report outlines the planning of a one-time smoothie station scheduled during morning lulls in the Bryn Mawr Hospital café. In order to reach forecasted objectives, the current market, shopping patterns, and customer demographics are assessed, and trending areas in food service are pinpointed. Objectives were to increase sales by 5% during hourly lull, and to increase percent of total daily sales contribution by 5% during these hours. Marketing strategies, resources, and financial analyses are further outlined in this proposal. Final evaluation revealed that though objectives were not met, the event concept presents a promising area for future development in an effort to satisfy missed areas of sales opportunity. Suggestions for future proposals are included.
Supporting Documents: See PowerPoint Presentation below.
Objective:
The following goals and objectives were developed to assess the promotion’s success and maintain alignment with both the Main Line Health and Aramark mission statements. The goals for this event are focused on achieving financial success in the cafeteria during daily lulls. A Point of Sale Audit was done to assess daily foot traffic and sales patterns to identify any windows of opportunity for additional sales. It was determined that potential for improved sales existed between mealtime rushes, with greatest potential in the hours just before lunch (9:30-11:30), and in the hour just before dinner (3:30-4:30).
- Goal #1: Increase retail sales during cafeteria lull by planning a health-focused promotional event at Bryn Mawr Hospital. This goal is further defined by the following objective:
- Objective: The promotional event will increase total sales by 5% between 9:30-11:30am compared to total sales average between these hours for all preceding Thursdays in October. Morning sales goal: $610.71.
- Goal #2: Increase % of total daily sales during cafeteria lull by planning a health-focused promotional retail event at Bryn Mawr Hospital. This goal is further defined by the following objective:
- Objective: The promotional event will increase % of total daily sales provided between 9:30am-11:30am by 5% compared to average % of total daily sales provided between those hours for all preceding Thursdays in October. % daily sales goal: 19.69%
Competencies Met:
The Management Retail Business Plan will meet the following competencies for the RD from ACEND accreditation standards for IP:
- Apply leadership principles to achieve desired outcomes (CRD 2.8)
- Establish collaborative relationships with other health professionals and support personnel to deliver effective nutrition services (CRD 2.10)
- Demonstrate effective communications skills for clinical and customer services in a variety of formats (CRD 3.2)
- Coordinate procurement, production, distribution and service of goods and services (CRD 3.5)
- Develop and evaluate recipes, formulas and menus for acceptability and affordability that accommodate the cultural diversity and health needs of various populations, groups and individuals (CRD 3.6)
- Participate in management of human resources (CRD 4.1)
- Use current informatics technology to develop, store, retrieve and disseminate information and data (CRD 4.5)
- Analyze quality, financial or productivity data and develop a plan for intervention (CRD 4.6)
- Conduct feasibility studies for products, programs or services with consideration of costs and benefits (CRD 4.8)
- Analyze financial data to assess utilization of resources (CRD 4.9)
- Develop a plan to provide or develop a product, program or service that includes a budget, staffing needs, equipment and supplies (CRD 4.10)
The Management Business Plan Project will provide the intern an opportunity to develop a business plan aimed at the implementation of a retail marketing strategy. The business plan will allow for exploration of the company, services provided, market analysis, marketing strategy, financial plan, menu and nutritional analysis and resources required for successful implementation. The intern will be responsible to develop a PowerPoint and then present on their chosen business plan topic. Oral presentations will occur at the facility and invitations to attend should be extended by the intern to intern peers at site and management preceptors.
Abstract:
It is crucial to any company’s success to stay current with emerging industry trends. Emerging trends in food service are an important factor to consider when aiming for improved sales and customer satisfaction in a food service establishment. The outlined promotional event was implemented to utilize an emerging food trend in an attempt to meet needs of clientele that are not currently met in a hospital cafeteria.
The purpose of this business plan is to design a promotional event at Bryn Mawr Hospital that will meet missed opportunity for sales during cafeteria lulls, and will cater to customer needs that are currently fulfilled with competitors. The proposed business plan is designed to identify new opportunity for maximum profitability in the hospital cafeteria, while maintaining alignment with the combined mission of Main Line Health and Aramark.
This report outlines the planning of a one-time smoothie station scheduled during morning lulls in the Bryn Mawr Hospital café. In order to reach forecasted objectives, the current market, shopping patterns, and customer demographics are assessed, and trending areas in food service are pinpointed. Objectives were to increase sales by 5% during hourly lull, and to increase percent of total daily sales contribution by 5% during these hours. Marketing strategies, resources, and financial analyses are further outlined in this proposal. Final evaluation revealed that though objectives were not met, the event concept presents a promising area for future development in an effort to satisfy missed areas of sales opportunity. Suggestions for future proposals are included.
Supporting Documents: See PowerPoint Presentation below.